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By far the most common mistake I see in website landing page design is simply not having enough of them. Every service you offer really should have its own dedicated web page and every major product you sell really should have certainly one of its very own, too. The same thing goes for each and every sale of promotion you own.
Better yet, create multiple landing pages for every product/service, targeting another audience or feature. A small business is going to have different requirements from accounting services rather than a larger enterprise, for example.
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